CJ Malmsten is a copywriter and strategist. He’s currently working with Able, enhancing traditional leadership coaching and 360 performance reviews with a digital experience.

CJ solves brand, product and communication problems. He’s worked with employer branding for organisations like King and IKEA, research and strategy for brands like Fonterra, 7-Eleven and Betfair, and UX copy and advertising for games like Candy Crush Saga and Bubble Witch Saga. He started Tram Sessions and is a founding member of Awesome Stockholm. He’s also worked with Boundlss, creating structured dialogues for their AI-powered Health Assistant.


Education


Work

Freelance Copywriter & Strategist
CJ Malmsten | 2018-


Conversation Designer & Marketing Coordinator
Boundlss, Perth | 2017-2018

Designing/writing structured conversations for a digital health assistant/bot. Mimicking personal coaching, engaging users and changing behaviours. As Marketing Coordinator I’m also leading Branding and Communication strategies and activities; PR, newsletters, website, social media, app stores.


English Copywriter
King Brand Creative Studio, Stockholm | 2015- 2017

Copywriting with focus on innovation, creative development and optimisation. Worked on a range of projects, large and small; Candy Crush Saga in-game copy, Bubble Witch 3 Saga launch, Diversity & Inclusion, cross-promotion optimisation, King Brand book and Copy Style Guide, player personas and monthly sale campaigns.


Copywriter, English & Swedish
CoreworkersStockholm | 2012-2015

Developed employer brands. Took part in research and strategy as well as ideation and creative execution for clients such as KING, IKEA, ABB, ICA Cura Pharmacy and Arla Foods.


Brand Planner
The Lab Strategy & Planning, Melbourne | 2009-2011

Assisted and led research projects exploring relationships between people, brands, and the culture they share to unlock opportunities for growth for large Australian clients; 7-Eleven, Betfair, Simplot, Fonterra and Cadbury.